The Samsung Frame TV was designed to transform living spaces and showcase artwork when not being used as a traditional TV. The Frame store features a gallery of over 2,500 iconic works of art from world-renowned institutions, and artists like Jac Lahav.

In addition to being a fine artists, Lahav has been illustrating children books since the birth of his first child in 2015. So it was no surprise that in 2024 Lahav was asked to create a selection of illustrations featuring winter and holiday themes in his signature childrens book style.

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