Zero Art Fair : Upstate Art Weekend
Zero Art Fair @ Upstate Art Weekend 2024
Group Exhibition At
365 W Pond Lily Rd, Elizaville, NY 12523
Conceived by artists Jennifer Dalton and William Powhida
July 19-21, 2024
“We have a long history of creating socially engaged art and an equally long history of making more artwork than we sell.” - Zero Art Fair
Zero Art Fair is an experimental way to match artworks with people who want to live with art but can’t necessarily afford it. Developed by artists Jennifer Dalton and William Powhida, the fair uses a ‘store-to-own’ contract to offer artworks free of charge, but with strings attached.
The contract includes a 5-year vesting period before ownership is automatically transferred to the new owner. During that time, the contract grants the artist the right to sell the work, borrow the work for exhibition, or under certain conditions request the return of the work. It also grants the borrower a right of first refusal and a prorated discount on the retail price, if another collector expresses interest in buying the work. After ownership is transferred, the contract grants the artist 50% of the sale price if the work is later sold, and a 10% royalty in perpetuity on subsequent resales. Originally developed for William by NYU Professor Amy Whitaker and artist Alfred Steiner, the contract is designed to allow artists to give their work away without letting go of its potential value.
The organizers are planning to launch Zero Art Fair July 19-21st, 2024, in New York’s Hudson Valley during Upstate Art Weekend in a beautiful barn in Elizaville, New York. Early funders who contributed $500 or more will receive earliest access to the works in the fair. For those with the means, supporting Zero Art Fair is a great way to help others discover art they want to live with. The fair will run for three days using the contract to transfer works at no charge.
ADVISORY BOARD
Our advisory board is composed of people who have helped us develop the fair by sharing their experience and expertise. This board will continue to grow as we build Zero Art Fair.
Franklin Boyd, Attorney
Manon Slome, Co-Founder, No Longer Empty
Jessica Hargreaves, Co-Founder/Director, Mother-in-Law’s
Micaela Martegani, Executive Director and Chief Curator, More Art
Magda Sawon, Founder/Director, Postmasters NYC
Alfred Steiner, Attorney and Artist
Adam Simon, Artist, founder Fine Art Adoption Network
Amy Whitaker, Professor, NYU
Edward Winkleman, Author and private dealer
Lauren Wittels, Partner, Luhring Augustine Gallery
